Salemonline Journal

KUALA LUMPUR – A major collaboration has emerged in the ASEAN health and modern tea beverage sector. Dato’ Sri Liow Soon Hee officially announced the successful acquisition of the exclusive master franchise rights for Malaysia for “Que Tang Yu Fang” , a leading brand in China’s digital and intelligent Traditional Chinese Medicine (TCM). The first store has grandly opened at the premium Pavilion Bukit Jalil shopping mall in Kuala Lumpur, attracting a large number of political and business dignitaries, as well as health industry experts, to witness this historic moment. With its unique experience of “AI intelligent diagnosis (observation, listening, questioning, and pulse-taking)” and “personalized regimen,” Que Tang Yu Fang garnered widespread attention immediately after its opening, rapidly becoming a landmark that leads the new local trend of “Technology + TCM + Wellness.”

Originating from China’s Digital TCM Giant, with Profound Brand Heritage and Solid Foundation

Que Tang Yu Fang is affiliated with Nanjing Dajing TCM (Nanjing Dajing Traditional Chinese Medicine Information Technology Co., Ltd.), a leading enterprise in China’s digital and intelligent TCM sector. Dajing TCM has been deeply involved in China’s serious medical field of TCM for many years. Its TCM clinical intelligent auxiliary diagnosis and treatment system holds a commanding market share in China, having established deep collaborations with over 60 tertiary hospitals and more than 12,000 primary healthcare institutions, and has built a large database containing over 5,000 TCM wellness classics. Que Tang Yu Fang is the core layout of Dajing TCM applying this profound technological accumulation to the field of “lifestyle TCM.”

The brand name carries a profound meaning: “The Tea Sage Lu Yu is in the Yu Fang, and the Medical Ancestor Bian Que is in the Que Tang,” perfectly integrating the source of Chinese tea culture with the wisdom of the medical ancestor of TCM. The brand has only one mission: “To enable every consumer to drink a truly symptomatic herbal tea.” Que Tang Yu Fang provides not only tea beverages but also a digital and intelligent TCM lifestyle space that integrates “offline TCM health management + online internet specific disease conditioning.” Since its grand opening in Nanjing in April 2024, the brand has rapidly expanded in mainland China, currently opening stores in multiple cities such as Nanjing, Yangzhou, and Xi’an, and has set a long-term goal of launching 6,000 stores globally. Malaysia is its first step outside of China and a strategic springboard for its globalization strategy.

AI Diagnosis and Personalized Regimen, Making TCM Wellness Tea Symptomatic and Delicious

The core innovation of Que Tang Yu Fang lies in the application of AI technology to the entire process of TCM diagnosis. Upon arrival, customers first have their tongue image captured by an intelligent tongue and facial diagnosis instrument, combined with the input of their personal daily routine information, and finally use an intelligent spinal diagnosis instrument for scientific pulse-taking. The system comprehensively simulates the four TCM diagnostic methods through AI, accurately identifies the constitution type, and intelligently recommends symptomatic tea beverages from a patented TCM formula database, realizing a true “personalized regimen.”

The beverages are divided into four main categories: “Constitution Tea” targeting seven biased constitutions such as yang deficiency, yin deficiency, and phlegm-dampness; “Symptom Tea” meeting daily needs such as refreshing, hair nourishing, and sleep improvement; “Four Seasons Tea” specially made according to the change of seasons; and carefully selected TCM herbal pastes. Taking the “Ginseng and Mango Energy Tea” as an example, the main ingredients include ginseng, mango, and longan meat. Every beverage lists the medicinal and edible homologous ingredients in detail, perfectly blending medicinal efficacy with taste.

To thoroughly solve the pain point of traditional TCM beverages being “bitter and hard to swallow,” Que Tang Yu Fang adopts a multi-stage biological extraction process that meets the standards of international big brands. It precisely sets the extraction temperature and time for different herbal medicines, maximizing the removal of bitterness while fully retaining the medicinal ingredients, and then pairs it with natural yellow rock sugar boiled fresh daily, making the TCM wellness tea both symptomatic and delicious, which is deeply sought after by young consumers.

Gathering of VIPs from All Walks of Life to Witness, Grand Opening Attracts Widespread Attention

The opening location is at Pavilion Bukit Jalil in Kuala Lumpur, which is the first flagship store of Que Tang Yu Fang opened in ASEAN. The opening day was filled with auspiciousness, with lion dance performances taking the stage, attracting a large number of political and business dignitaries and health industry experts to the scene. VIPs attending the grand opening ceremony included: Chairman of the International Strategic Institute Dato Gavin Voon, senior osteopathic physician and partner Dr. Davis Wong, General Manager of the China Head Office Yang Chu Hui, President of the Malaysia-China Silk Road Business Chamber Tan Sri Dato’ Seri Ong Tee Keat, and member of the Johor Royal Family and CEO of Southern Dagang Group Ungku Raad Azeraai Bin Ungku Mohd Najib. The attendance of distinguished guests fully demonstrated the high attention and expectation from all sectors for this collaboration.

Awarded Authoritative ASEAN Records Certification, First Month Revenue Exceeds RM 500,000

On the opening day, Que Tang Yu Fang received an authoritative certificate officially issued by ASEAN Records, being formally certified as “ASEAN’s First Chinese-style Tea Beverage Chain Integrating AI Health Testing.” This international authoritative certification marks that Que Tang Yu Fang’s pioneering position in integrating TCM tradition with cutting-edge technology has been highly recognized by the ASEAN market. The response after the opening of the first store was enthusiastic, with single-month revenue exceeding RM 500,000, fully validating the market’s high recognition of this model.

Blueprint for 25 Locations Across Malaysia, Strategizing the ASEAN Health Market

At the recent Que Tang Yu Fang Malaysia Layout Business Briefing, the event attracted over 500 political and business dignitaries, health industry experts, and potential franchisees. The team officially announced that it will deploy and launch 25 physical locations across Malaysia, and plans to achieve comprehensive leadership in brand awareness, market share, and number of stores within 3 years.

Looking ahead, Que Tang Yu Fang will use Malaysia as a strategic springboard to further radiate to Indonesia and other ASEAN countries, bringing the innovative model of “Digital and Intelligent TCM + Wellness Tea Beverage” into the broader ASEAN market, and ultimately realizing the long-term blueprint of launching 6,000 stores globally. Making “a cup of wellness tea in everyone’s hand” a new modern lifestyle trend that integrates health, technology, and traditional culture.

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