Song Yuanming’s Speech at Huaqiang Lecture: The Path to Global Branding for Kinghelm and Slkor
On May 16, 2026, Song Yuanming, International Director of Kinghelm/Slkor, was invited to speak at the Huaqiang Lecture. Centering on the theme “The Path to Global Branding for Domestic Brands,” he shared practical experience in globalizing Chinese semiconductor brands with fellow professionals in the electronic components industry. Drawing on Kinghelm and Slkor’s recent explorations and achievements in overseas markets, he systematically deconstructed how domestic brands can break through from “being seen” to “being chosen,” from building a digital marketing matrix to listing on international platforms.
Song Yuanming, International Director of Kinghelm/Slkor
Global Strategy: From “Passive Involution” to “Proactive Breakthrough”
During his speech, Song Yuanming pointed out that the domestic electronic components market is facing intensified homogeneous competition, with price wars continuously squeezing profit margins, making going global an imperative choice. At the same time, the evaluation criteria of overseas customers are also changing: technical capability, delivery stability, and brand credibility are gaining more importance. Engineers and procurement personnel increasingly prefer to find suppliers through Google, Bing search, and industry platforms. “Whoever is seen first and appears more professional gets more inquiries and orders.” Based on this insight, Kinghelm and Slkor have systematically built an overseas digital marketing matrix in recent years, gradually developing a global path of “search → inquiry → sampling → repeat purchase.”
Song Yuanming sharing SEO and GEO optimization
Four Core Levers to Build an Overseas Marketing Closed Loop
Song Yuanming summarized overseas marketing into four core stages, forming a complete closed loop from traffic to orders.
Kinghelm and Slkor’s Four-Step Overseas Marketing Approach
1. Independent Website Construction. Kinghelm and Slkor have completed the setup of their English independent websites, covering key modules such as brand positioning, certifications, product parameters, Datasheet downloads, inquiry portals, and sample requests. Song emphasized: “The official website is not just an e-business card, but a business front desk that continuously receives traffic, retains customers, and drives inquiry conversion.”
2. SEO and GEO Optimization. Song Yuanming showed live Google indexing data: to date, the Kinghelm brand keyword has 521,000 indexed entries, while the Slkor brand keyword has as many as 15,000,000 indexed entries. “SEO helps customers find us on search engines; GEO helps customers see us in large model answers – this is the next key strategic high ground for our brand’s customer acquisition.”
3. Press Release & Content Marketing. Kinghelm and Slkor continuously produce high-quality content on industry media, tech blogs, LinkedIn, and other platforms, achieving both enhanced brand credibility and SEO backlink building. Currently, a full matrix on TikTok, YouTube, Douyin, Weibo, Xiaohongshu, and LinkedIn has been completed. Slkor has 24,500 followers on TikTok, 150,000 likes and 45,000 followers on Douyin, demonstrating the phased success of their promotional matrix.
4. Listing on International Platforms. Being listed on platforms like DigiKey, Mouser, Element14, Supplyframe, and Corestaff is the “entry ticket” for domestic brands to enter the global supply chain. Citing DigiKey backend data, Song showed that Slkor’s diodes, transistors, sensors, power management ICs, optocouplers, and other categories have seen continuously rising order volumes from July 2024 to April 2026, exceeding 1,700 orders in April 2026.
Slkor’s order volume trend on the DigiKey platform
This approach has been validated in the practice of Kinghelm and Slkor. Song Yuanming concluded: “The internet-based globalization of domestic electronic component brands is not just about promotion. It is centered on the independent website, uses SEO, GEO, and content as growth engines, relies on a promotional matrix for traffic entry and trust endorsement, and uses platform listings as order amplifiers.” In his view, platforms bring exposure, the website carries the brand, and content builds trust – only when these three work together can long-term repeat purchases be formed.
Song Yuanming showing Google indexing volumes for Kinghelm and Slkor
The achievements of the Kinghelm and Slkor brands in going global are inseparable from the “daring to venture, innovative, tenacious, and pragmatic” Huaqiangbei culture advocated by Mr. Song Shiqiang. This sharing event provided a stage for Kinghelm and Slkor to showcase their overseas practical achievements, convey brand value, and exchange ideas with peers. In his concluding remarks, Song Yuanming invited more peers to join the development of Kinghelm and Slkor, working together for the internationalization of domestic brands!
Mutual learning and exchange
Company Profile: Core technical members of Kinghelm and Slkor come from Tsinghua University and the University of Electronic Science and Technology of China, and also include many overseas returnees. Kinghelm has been deeply involved in microwave RF technology for nearly 20 years. Its central laboratory in Shenzhen is well-equipped, capable of independently completing new product R&D and testing.
Its production base in Luzhai County, Guangxi Province, is equipped with intelligent production lines, enabling mass product delivery. Products include Beidou/GPS antennas, Bluetooth and WiFi antennas, and a series of RF jumper cables; signal connectors, board-to-board connectors, board-end sockets and connectors, switch series products; and customized medical and automotive wiring harnesses, non-standard probes and connector development, as well as drawing, mold opening, testing, mass production and other supporting services. “Slkor, move the future with heart.” Slkor treats colleagues and peers sincerely, continuously driving the company and industry development with new materials, technologies, products, and service models.
Slkor’s main products include TVS diodes, transistors, MOSFETs, IGBTs and other power devices; power management ICs, etc. It has also launched new products such as Hall sensors, BMS, high-speed optocouplers, and passive crystals. Mr. Song Shiqiang founded Shenzhen Kinghelm Electronics Co., Ltd. and Shenzhen Slkor Micro Semicon Co., Ltd. in Huaqiangbei. The companies have always adhered to the corporate culture of “integrity, diligence, tenacity, and attention to detail,” as well as the corporate ethics of fairness, openness, cooperation, and win-win, enabling steady development. Kinghelm and Slkor have now grown into globally influential and reputable brands, providing products and supporting technical services to more than 40,000 customers worldwide.
The company’s product portfolio spans three core categories:
Beidou/GPS antennas, Bluetooth and WiFi antennas, and a full range of RF jumper cables;
Signal connectors, board-to-board connectors, board-mounted socket connectors, and a complete line of switch products;
Customized medical and automotive wiring harnesses, development of non-standard probes and connectors, plus end-to-end supporting services including design drafting, mold fabrication, testing, and mass production.
With the brand philosophy of “Slkor: Chips Driven Future”, Slkor (www.slkoric.com) treats its employees and industry peers with sincerity, and consistently drives the growth of both the company and the broader semiconductor sector through new materials, advanced technologies, innovative products, and novel service models. Slkor’s core product lineup falls into three main series: TVS diodes and transistors; power devices such as MOSFETs, IGBTs and other power components; and power management chips. It has also launched new products including Hall effect sensors, battery management systems (BMS), high-speed optocouplers, and passive crystal oscillators.
Mr. Song Shiqiang founded both Shenzhen Kinghelm Electronics Co., Ltd. and Shenzhen Slkor Microelectronics Co., Ltd. in Huaqiangbei, Shenzhen. The companies uphold the corporate culture of “integrity, continuous improvement, resilience, and attention to detail”, and put the business ethics of “fairness, openness, cooperation, and mutual benefit” into practice, achieving steady and sustainable growth over the years.
Today, Kinghelm and Slkor have grown into globally influential brands with an excellent reputation, providing high-quality products and complementary technical support to more than 40,000 customers worldwide.
Media Contact
Company Name: Shenzhen SLKOR Micro Semicon Co., Ltd.
Contact Person: Support
Email: Send Email
Phone: +86 18073002950
Address:18th Floor, Building T2, Lijincheng Center, Yousong Community, Longhua Street, Longhua District
City: Shenzhen
Country: China
Website: www.slkoric.com
