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Digital Advertising Market 2019 : Discovers the Opportunities,Trends,Risk,Simulation,Management to 2026

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Digital Advertising Market 2019 : Discovers the Opportunities,Trends,Risk,Simulation,Management to 2026

September 16
02:33 2019
Digital Advertising Market 2019 : Discovers the Opportunities,Trends,Risk,Simulation,Management to 2026

Digital Advertising Market
WiseGuyReports.Com Publish a New Market Research Report On –“ Digital Advertising Market 2019 : Discovers the Opportunities,Trends,Risk,Simulation,Management to 2026”.

 

Digital Advertising Industry 2019

Description:-

Global Digital Advertising Market was valued US$ 90 Bn in 2017 and is expected to reach US$ 350 Bn by 2026, at CAGR of 18.5% during forecast period.

Global media spending is growing progressively at more than 5% per year, Regardless of political and economic concerns in various markets, increasing digital advertising business will sustain overall advertising benefits.

Two major factors driving growth of market are self-serve platforms which allow small businesses to advertise with efficiency on the internet, and the increase in online startups that use these self-serve platforms to sell products directly to clients. Google and Facebook are capturing the majority of that growth because they surpass at serving those two sets of consumers.

 

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Mobile accounted near about 50% of all the digital advertising, but mobile growth rates are starting to decline after an impressive rise. For example, mobile grew 70%, and mobile doubled every year for the first few years.

Mobile monetization is gaining purchase, particularly in-app and video and is likely to keep that drive going into forecasting period as consumer behavior changes and header bidding technology extends beyond web display. Also, brand advertiser demand for better transparency and protection against fraud should continue to be strong. Confirming inventories and ad quality will be key to maintain the flow of advertising funds into digital media.

Asia-Pacific and North America is accounting 70% of the US$ 628 billion global ad expenditure in 2017. Strong consumer spending in these regions, along with the FIFA World Cup, will divide worldwide ad growth of 7% in 2018. Global media expenses will grow progressively at more than 5% per year by 2022. North America is holding the largest share in advertising market at US$ 232 billion and a 35% share of worldwide total media. Asia-Pacific is being at second place in regional media expenses with US$ 210 billion and one-third of global ad business. 

Scope of the report for Global Digital Advertising Market 
Global Digital Advertising Market by Device: 
Desktop 
Mobile 
Digital Billboard 

Global Digital Advertising Market by Brand Category 
Pets 
Food & Drink 
Family & Parenting 
Travel 
Technology B2C B2C 
Style & Fashion 
Home & Garden 
Finance & Insurance 
CPG 
Business 
Education 
Automotive 
Sports 
Health & Fitness 
Technology B2B 

Global Digital Advertising Market by Format 
Display 
Search 
Banner, Rich Media, Sponsorship 
video 
Other 

Global Digital Advertising Market by Transaction Type 
Programmatic 
Direct 

Global Digital Advertising Market by Region 
North America 
Asia Pacific 
Europe 
Latin America 
Middle East & Africa 

Key Players Operated in Global Digital Advertising Market: 
Acxiom Corporation 
Alibaba Group Holding Limited 
Amazon.com, Inc. 
Baidu, Inc. 
Conversant, Inc. 
Dentsu Aegis Network 
Accenture Interactive 
PwC Digital Service 
IBM iX 
Web Net Creatives 
iProspect 
WebFX 
Disruptive Advertising 
Thrive Internet Marketing Agency 
Topspot Internet Marketing 
PBJ Marketing 
Adster Creative 
Boostability 
97 Switch

 

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Table Of Content – Major key Points

1. Preface 

2. Assumptions and Research Methodology 

3. Executive Summary: Global Digital Advertising Market Size, by Market Value (US$ Bn ) and Market Volume (Units)

4. Market Overview 

5. Supply Side and Demand Side Indicators

6. Global Digital Advertising Market Analysis and Forecast 

7. Global Digital Advertising Market Analysis and Forecast, by Device 

8. Global Digital Advertising Market Analysis and Forecast, by Brand Category 

Continued……

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