Salemonline Journal

The global color cosmetics market size is expected to reach USD 86.9 billion by 2025, according to a new report by Grand View Research, Inc., expanding at a CAGR of 6.2% over the forecast period. Growing consciousness about physical appearance, along with rising purchasing power in the developing countries such as India, China, and Brazil, is driving the market for the products.

Furthermore, rapid adoption of the western lifestyle has increased the consumer spending on personal care products. Furthermore, rising women participation in the global workforce has boosted the demand across the world. This women workforce is expected to raise the demand for beauty products in the near future as it represents the main consumer category of the industry.

Facial products dominated the market, accounting for over 25.0% share of the total revenue in 2018. Popular facial products include facial foundation, powder, concealer, and bronzer. Growing penetration of social medial and online makeup tutorials has been propelling the demand of the facial products over the world. Over the past few years, waterproof and sweat proof makeups have gained significant popularity among the women, especially during summer.

Asia Pacific is expected to be the fastest growing regional market. Increasing per capita income in countries such as China, India, Indonesia, and Brazil has provided consumers the space to spend more on premium personal care products. Rapid urbanization in these nations has helped in expanding the consumer base of the industry. China makes a considerable contribution to the growth as Chinese travelers has fueled the sales of the color cosmetics significantly. They accounted for 45% of sales of the travel retails in the world. L’Oréal has partnered with the local start-ups of Japan, China, and India to strengthen its presence in these lucrative markets.

Some of the key players are L’Oréal S.A.; Estée Lauder Companies Inc.; Unilever; Shiseido Company, Limited; Avon Products, Inc.; Revlon Inc.; Coty Inc.; Ciaté London; CHANTECAILLE BEAUTÉ; and Kryolan. Major companies are also considering the digital medium as an important tool for marketing. On an average, L’Oréal annually spends around 30% of marketing budget on the digital advertising. The company has started a digital campaign – Beauty Squad, through which it sells articles and videos with the help of the social influencers.

To request a sample copy or view summary of this report, click the link below: 

https://www.grandviewresearch.com/industry-analysis/color-cosmetics-market

Browse More Reports in Consumer Goods Industry:

• Organic Deodorant Market: Rising importance of personal hygiene among consumers, along with growing preference for chemical free products, is expected to drive the market in the coming years. Popularity of plant based and natural beauty and hygiene products has encouraged the manufacturers to introduce organic deodorants that are less harmful to the skin, thereby driving consumer preference for this market.

• Beard Oil Market: The market growth can be attribute to the rising awareness about these products and increasing target population across the globe. Various cosmetics and beauty products manufacturers are investing in R&D to introduce advanced products, which is expected to fuel the market growth over the forecast period. 

Further key findings from the report suggest:

• Facial products held the largest share of over 25.0% in 2018. Lip products are expected register the fastest CAGR of 7.0% from 2019 to 2025

• Online distribution channel is anticipated to expand at a CAGR of 9.3% from 2019 to 2025

• Europe accounted for a revenue share of 29.5% in 2018

Grand View Research has segmented the global color cosmetics market on the basis of product, distribution channel, and region:

Color Cosmetics Product Outlook (Revenue, USD Million, 2015 – 2025)

• Nail Products

• Lip Products

• Eye Products

• Facial Products

• Hair Products

• Others

Color Cosmetics Distribution Channel Outlook (Revenue, USD Million, 2015 – 2025)

• Offline

• Online

Color Cosmetics Regional Outlook (Revenue, USD Million, 2015 – 2025)

• North America

  • U.S.

• Europe

  • Germany

  • France

• Asia Pacific

  • China

  • India

• Central & South America

  • Brazil

• Middle East & Africa

• Saudi Arabia

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About Grand View Research

Grand View Research provides syndicated as well as customized research reports and consulting services on 46 industries across 26 major countries worldwide. This U.S.-based market research and consulting company is registered in California and headquartered in San Francisco. Comprising over 426 analysts and consultants, the company adds 1200+ market research reports to its extensive database each year. Supported by an interactive market intelligence platform, the team at Grand View Research guides Fortune 600 companies and prominent academic institutes in comprehending the global and regional business environment and carefully identifying future opportunities.

For more information: www.grandviewresearch.com