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Oral Care Market worth $54.9 billion by 2026

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Oral Care Market worth $54.9 billion by 2026

January 09
18:12 2023
Oral Care Market worth $54.9 billion by 2026
Oral Care Market size is projected to reach USD 54.9 billion by 2026 from USD 47.2 billion in 2021, at a CAGR of 3.1% during the forecast period, as per the recent report by MarketsandMarkets™
Browse 209 market data Tables and 51 Figures spread through 269 Pages and in-depth TOC on “Oral Care Market – Global Forecast to 2026

The oral care/oral hygiene market is projected to reach USD 54.9 billion by 2026 from USD 47.2 billion in 2021, at a CAGR of 3.1% during the forecast period. The rising incidence of dental diseases, the rising number of practicing dentists on a global scale, and technological advancements in oral care products are the major factors driving the growth of the oral care market. On the other hand, product recalls for the oral care market are expected to restrain the markets growth. Moreover, the adverse effects of teeth whitening products pose a major challenge to the growth of this market. 

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Key Market Players

The global oral care/oral hygiene market is fairly consolidated. Colgate-Palmolive Company (US), Procter & Gamble (US), GlaxoSmithKline plc (Ireland), Koninklijke Philips N.V. (Netherlands), Johnson & Johnson (US), Unilever plc (UK) are the major players in this market. These companies adopted strategies such as acquisitions, partnerships, agreements, collaborations, expansions, and product launches to enhance their presence in the oral care/oral hygiene market.

In recent years, product innovation has enabled the development of technologically advanced and easy-to-use oral care products, such as electric, artificial intelligence-equipped (AI), and vibrating toothbrushes. Major players have also launched interactive toothbrushes equipped with position detection and motion sensor technologies. These toothbrushes screen the oral cavity to provide real-time guidance for brushing and maintaining oral health. Electronic toothbrushes have witnessed growing adoption across both developed and developing countries, such as Brazil, Italy, the US, France, and Japan.

In this report, the oral hygiene market is categorized based on the product, distribution channel, and region. Based on product category, this market is segmented into toothpaste, toothbrushes & accessories, mouthwashes/rinses, dental accessories/ancillaries, denture products, and dental prosthesis cleaning solutions. The toothbrushes and accessories segment is projected to register the highest CAGR during the forecast period. The high growth of this segment is mainly attributed to the increasing adoption of electronic and battery-powered toothbrushes.

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By distribution channel, the oral care market is broadly segmented into consumer stores, retail pharmacies, online distribution, and dental dispensaries. The online distribution segment is expected to witness the highest growth during the forecast period. The significant growth in the e-commerce sector owing to the increasing number of internet users and advantages, such as low costs, free deliveries, availability of multi-brand oral care products, and ease of purchasing and product comparison are key growth drivers for this segment.

Furthermore, in recent years, it has been observed that for the purchase of personal and beauty care products, traditional distributors, retailers, and pharmacies are being substituted by online distribution channels. Online traders provide ease of shopping and special discounts. A number of dental supply companies are introducing their own online websites that allow easier and faster order processing & fulfillment and help them increase their market presence. Moreover, they attract a large customer base through a number of offers and discounts.

Geographical Growth Scenario:

The oral hygiene market is segmented into North America, Europe, the Asia Pacific, Latin America, and the Middle East & Africa. The Asia Pacific region is expected to witness the highest CAGR during the forecast period, owing to the rapid development of the healthcare industry in China & India, growth in the geriatric population, rising incidence of dental diseases, rising awareness about oral hygiene, increasing investments by key market players in this region, and the expansion of private-sector clinics with dental dispensaries in APAC.

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