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NGTF Nightfood Lands Endorsement from the American Pregnancy Association, Solving America’s $50 Billion-Dollar Nighttime Snacking Problem

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NGTF Nightfood Lands Endorsement from the American Pregnancy Association, Solving America’s $50 Billion-Dollar Nighttime Snacking Problem

April 10
03:55 2020
The American Pregnancy Association Now Recommends Only Nightfood Ice Cream for Pregnant Women.
  • The American Pregnancy Association Now Recommends Only Nightfood Ice Cream for Pregnant Women. It is Formulated with Less Sugar, Lower Fat, and Fewer Calories…Plus Minerals, Digestive Enzymes and Amino Acids for Better Sleep.
  • Nightfood Featured Nationally on the Rachael Ray Show, The Today Show, Oprah Magazine, Wall Street Journal and More.
  • New Distribution in Major Divisions of Both Kroger and Albertsons, Two Largest Supermarkets in the U.S. Other Supermarkets Also Added.

Unhealthy nighttime snacking has become a major problem for over 100,000,000 Americans…Humans are biologically programmed to crave junk at night. For millions, ice cream is the #1 choice. Over 80% of Americans snack regularly at night, combining to spend over $1B on nighttime snacks every week.  A recent Harris Poll indicated most night snackers feel both guilty and out of control.

Nightfood (OTC: NGTF) is the fast-growing brand pioneering what experts project to be a multi-billion-dollar consumer category: sleep-friendly night snacking

 

After winning the prestigious 2019 Product of the Year award in the ice cream category in a Kantar survey of over 40,000 consumers, Nightfood also won the 2019 World Dairy Innovation Award as Best New Ice Cream.  

 

On January 23rd NGTF announced that Founder and CEO Sean Folkson extended his existing share lock-up agreement into 2021. Mr. Folkson is the largest single NGTF shareholder so his commitment not to sell or decrease his equity position in the company demonstrates high confidence in the future appreciation of shareholder value.  

 

On January 30th NGTF announced a partnership with WeStock’s new “Radish” service, adding Jessie Trinchard as Sales Director. The program provides fast-growing brands a shared industry-leading sales director so they can reach $3M – $5M in revenues in a quick and affordable way. Her resume includes management and director experience in multiple national brands that have since been acquired for an aggregate of over $500 million dollars.

 

On February 20th NGTF announced that Nightfood ice cream is now formally being recommended as the Official Ice Cream of the American Pregnancy Association. The APA serves over five million women and families a month through their website.

 

Over 10,000 new women enter the pregnancy demographic daily, proactively looking to make healthy lifestyle changes.  Ice cream is the #1 pregnancy craving.  Management believes this endorsement will accelerate sales velocity growth, and help secure thousands of additional points of supermarket distribution.

 

On February 24th Nightfood ice cream was featured nationally on the Rachael Ray Show. As a result, the NGTF website was overwhelmed with traffic and the company was inundated with orders and local supermarket product requests. The Rachael Ray segment may be re-viewed at any time on The Rachael Ray website.

 

On February 27th NGTF announced Nightfood ice cream will be available in all Jewel-Osco supermarket locations. This major Albertsons division has 188 locations encompassing Illinois, Northwest Indiana and Iowa.  On March 09th NGTF announced a sharp increase in recent supermarket reorder velocity resulting in a record quarter for sales.

 

In addition to Jewel-Osco, the brand will be available in two other major regional chains in the coming weeks, one of which will stock seven flavors in most of their 150+ stores.  The other new chain is expected to start with three or four flavors of Nightfood.  Harris Teeter, a division of Kroger, has seven Nightfood flavors available in most of their approximately 260 stores, and Lowe’s Foods has four flavors available in each of their 79 stores.

 

On March 9th NGTF announced a sharp increase in recent supermarket reorders. For the week ending March 6th, orders were received for twelve pallets of product, almost all of it to refill existing retail partners. Each pallet contains approximately 2,000 pints of Nightfood ice cream.  This has been a record quarter for supermarket reorder volume. In addition, a significant amount of product has been shipped to distributors and wholesalers for new supermarket chains adding Nightfood. 

 

On March 26th NGTF management announced that Nightfood ice cream is now available in Shaw’s and Star Market locations. A division of Albertsons Companies, one of the largest food and drug retailers in the United States, Shaw’s and Star Markets operates over 150 stores through most of New England, including Massachusetts, New Hampshire, Vermont, Maine, and Rhode Island.  

 

For more information on NGTF visit: www.nightfoodstock.com

 

Media Contact
Company Name: NightFood Holdings, Inc.
Contact Person: Customer Support
Email: Send Email
Phone: 888-888-6444
City: Tarrytown
State: NY
Country: United States
Website: www.nightfood.com

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